Every year users of social networks are becoming more sophisticated, if 5 years ago for a large number of subscribers in Instagram it was enough to regularly post photos of your tomorrow with uncomplicated quotes of classics, now to maintain a successful account requires a unique, high-quality visual. The same can be attributed to other social networks, be it, Telegram, Twitter or Facebook. Due to such trends, there has been an increase in the number of photo processing apps.

Purpose of the software

Snapseed – what is this program, if explained in simple terms, it is a universal mobile assistant for photo editing. Its functionality is extremely diverse, although it does not reach the computer version of Photoshop.

This is not just an application with a gallery of ready-made filters, in skillful hands program for photo processing Snapseed can become a powerful tool. From any unsightly photo, made accidentally at night in poor lighting, with its help you can create a true masterpiece, which will not be ashamed to boast. All this thanks to the multifaceted processing capabilities.

Scope of application

Like most similar applications, united by a common task, Snapseed is popular among users whose activities are directly related to photos:

  • Beginning photographers. Young men and women who have just started photography often use this program.
  • Professional Photoshop can be too complicated at the beginning of the creative and professional path, so preference is given to simple and understandable applications, which nevertheless give the opportunity to perform high-quality retouching of pictures.
  • Personalities running a non-professional visual blog. Most profiles on Instagram or other social networks are personal pages of people who do not pursue the goal of succeeding in their professional endeavors through the media space. Their postings serve only an aesthetic purpose, so they don’t obsess over their visuals enough to seek professional help, but are concerned enough to show attention to the quality of their photos. This audience uses the app to edit small but obvious flaws, or to add colorfulness to their photo by replacing and editing some details.
  • Young users who are not able to pay for paid programs. Most young, underage girls and boys do not have a regular income that they can spend on paid photo retouching programs. Nevertheless, it is common knowledge that it is teenagers who are most concerned about their appearance and status in their surroundings. Social network for such an audience – a field for competition, which means that each publication should be, if not flawless, then at least close to the ideal. Very part of them in the program Snapseed remove unnecessary details in the photo.
  • Masters of the beauty industry. Many professionals involved in hair, makeup, eyelashes, eyebrows or image compilation in the current realities are forced to maintain accounts as a portfolio. Considering that photography is not their core business, most prefer options that can quickly improve image quality.

This is not a complete list of Snapseed’s target audience, but it gives a fairly capacious idea of its main users.